Victoria, BCI help good ideas make money on a Tuesday.
I'm Landon Poburan — a marketing strategist and two-decade operator who has stewarded $15M+ in ad spend for course creators, coaches, agencies, and DTC brands. I work from Victoria, BC, and take a couple of strategy clients a month.
I didn't get here by getting it right the first time.
Twenty years self-employed, nine businesses. Some of them worked. One of them closed with $100K in debt attached to my name.
I spent the next 18 months living out of bags across six cities, trying to figure out what came next. It wasn't glamorous. It was the reset I needed.
I rebuilt it in public, one post at a time. Ten thousand subscribers later, it's the one asset that pays me back on the days I don't show up, not just the days I do.
The job isn't strategy. The job is to make the math work.
In 2024 I walked away from a $128K contract with no net under me and matched the income within 60 days doing it my own way. These days I spend my mornings building AI systems that would've taken a team a decade to ship.
If you want someone who's actually been broke, actually rebuilt, and will tell you the truth about your numbers, I'm probably the right one. If you want a hype man, I'm not it.
The career arc, in receipts.
No origin myth, no manifest destiny. Just the years and what actually happened in them.
Built my first website.
First bodybuilding competition.
Hired my first employee.
Hosted the L2 Fitness Summit.
Took on debt to close a business.
Became a digital nomad.
Walked away from a $128K contract.
Published my first paperback.
Spoke at my first summit, the CDM Summit.
Started building AI agents.
Four principles I won't bend on.
Good enough is good enough.
Audience is the only asset that compounds.
Radical incrementalism.
I'd rather lose the sale than waste your time.
Build a business you don't want to escape.
What I do when I'm not working.
Books that built the operator.
If you want my brain in a stack, start here.
Roles, rooms & microphones.
// Roles & credits
- ▪Marketing Strategist · private clients, coaching & consulting
- ▪Author · The Art of Modern Media Buying
- ▪Guest speaker · podcasts, events & communities
- ▪Substack writer · 10,000+ subscribers, 2.15M views
- ▪Paid Media Specialist · helping clients scale their offers
// Featured in & on
- 🎙Ambitious Podcast · podcast guest
- ★Better Marketing · contributor on Medium
- 🎙The Mind of George Show · podcast guest
- ★Alex Cattoni's REIGN · private mastermind speaker
- ★CDM Summit · featured speaker
Let's see if the math works
for your business.
30 minutes, no pitch, no obligation. Bring a number you're trying to move and I'll tell you, honestly, whether I'm the right person to help you move it.